12 January 2018

This week we’re speaking to a global mobility company that
does so much more than just operating trains. With hundreds
of thousands of employees globally, Deutsche Bahn has
recently launched a very honest employer brand campaign.

We chat with Kerstin Wagner, Head of Talent Acquisition at
Deutsche Bahn. She is responsible for employer branding and
recruiting on both the strategic and operational level. She’s
working with a lot of nationalities, which results in both a
diverse and fun role!

Have a listen to the interview below, keep reading for a
summary and be sure to subscribe to the Employer Branding

Listen on iTunesStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn about:

  • The talent challenges and struggles at Deutsche Bahn
  • Deutsche Bahn’s employee value proposition
  • Deutsche Bahn’s 360-degree approach to activating their
    employer brand
  • What Deutsche Bahn’s best source of hire is
  • Kerstin’s top tips for all employer brand managers out
  • How Deutsche Bahn measure their employer brand success
  • What’s next for Deutsche Bahn’s employer brand

Connect with Kerstin on LinkedIn.

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