18 January 2018

More and more businesses are transforming to meet the demands
of our digital-centric world. Siemens is among many
leading the push toward digitalization and they have had to
evolve their employer branding efforts to meet talent and
culture expectations.

This week we’re with Chris Knorn, Siemens’ Global Director of
Employer Branding, to get an understanding of how he helps
the company stay attractive and relevant as an employer brand
in over 200 countries.

Have a listen to the interview below, keep reading for a
summary and be sure to subscribe to the Employer Branding

Listen on iTunesStitcher RadioGoogle Play or SoundCloud.

In this episode you’ll learn:

  • About Siemens’ Ownership Culture
  • How Siemens have moved away from washing machines and
    mobile phones
  • What talent challenges Siemens are faced with because of
    their external perception
  • Why employee advocates are important to Siemens’ employer
  • Who Siemens’ #FutureMakers are
  • Chris’ harsh lessons he’s learned along the way
  • How Chris measures employer brand at Siemens
  • What’s next for Siemens’ employer brand and employer
    branding in general

Connect with Chris on LinkedIn.

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